Ziggy May
BRAND IDENTITY
BRIEF
To create the full brand identity and brand style guide for a design agency operating in the UK. The company stakeholders wanted a visual solution that walks the line between creative, dynamic and mature. They also wanted to conceptually speaks to the studio’s mission of working with clients that are positively address intersecting societal issues and creating positive social impact.
SOLUTION
I designed a brand identity inspired by the concept of ‘the rhythm and voices of the crowd’ that emerged when considering how layered intersecting social issues are, as well as their solutions and the many the voices discussing them. This inspired the production of toroidal, block and linear, shapes as they reflect the call and response motion of social discussing issues. Additionally they also are a personal homage to the abstract works of the great artist Henri Matisse who is a big creative inspiration for Ziggy May’s founder.
Process
1. CONCEPTING
The projects introductory workshop went deep into the brand and business’s why, who, what, where and how. The stakeholders wanted a visual identity that’s creative and dynamic, while still feeling tech-focused and socially-conscious due to the business’s target clientele.
I then created the usual concept deck where I explored different core brand concepts that could inspire the brand’s aesthetic. Once that was finished I presented two possible visual directions to pursue.
2. DEVELOPMENT
Once I had the approval on the mood boards and what elements they liked, I developed the logo and iterated towards bringing the clients logo vision for the studio to life. I then created the branding around the logo and concept so that visually everything tied in together.
TOOLS
