Qredo
DIGITAL DESIGN
BRIEF
Qredo is a cryptocurrency enabling digital asset management through the use of blockchain and multi-party computation technology. This allows users to trade, transfer and take custody of their crypto assets without needing to use traditional seed phrases (passwords). The Qredo wallet and product suite are on the leading edge of DeFi development.
SOLUTION
I temporarily joined Qredo’s brand communications team to produce branded assets and collateral primarily for the marketing team. This included designs for digital and print as well as merchandising for the company conference in Malaga, Spain. I also worked with the web design team and worked closely with the UX Designer and Developer to develop the website’s UI.
Work
1. CONTENT CREATION
I was responsible for conceptualising, designing and delivering the bulk of the companies’ social media posts. This required me to be creative both within the brand’s visual guidelines, while still staying expansive enough to create bespoke design for the businesses various collaborators and partners.
2. WEB & UI DESIGN
I was part of a smaller UX/UI squad and worked on the companies existing website. For this particular project, I was mainly tasked with updating the websites homepage and menu navigation. I went down the mega menu route to better house the many items that needed to be showcased. I also helped the front end developer with UI interaction design so that we could enhance user experience.
TOOLS
