BRIEF

To create the full brand identity for a conceptual analogue photography store based in the cultural district of Fitzroy, Melbourne Australia. I named the conceptual store ‘Lighthaus’ as it plays on the concept of lighthouses being beacons of light/ guiding posts for adventurous souls who use light to explore, navigate and the world.

SOLUTION

I designed a minimal yet luxurious brand around the keywords dynamic, circular and sleek.
I rolled this out across relevant formats and collateral to build a community-focused analogue photography brand.